5 Factors to Consider When Designing an E-Commerce Website

Do you have a product that you think the entire world should know about? If so, it’s thankfully a lot easier to get the word out than it used to be. That’s because the internet makes it possible for you to reach people locally and abroad, 24 hours a day, 7 days a week. All you need to do is set up an ecommerce website and you’re well on your way to becoming professionally successful.

However, before you get started, it’s important that you take out a moment to read the rest of this article. The reason why is because it’s going to share with you five factors that you should definitely consider when designing an e-commerce site. If you keep all of these in mind, you can be confident in the fact that your website will attract customers to it time and time again.


Consider if you have the budget to hire a professional designer. Although there are all kinds of websites that you can go to in order to design your own website, there are usually two challenges that come with that: either you don’t end up with impressive results or adding code and apps can end up frustrating you. Although it initially costs money to hire a professional web designer, being that they are professionals, it ends up benefiting you in the long run. They can come up with a site that is sleek, modern, and extremely user-friendly in a relatively short amount of time. And being that websites give customers the first impression of any business, it’s worth doing all that you can to insure that yours are provided with a good one.

Consider if you’re willing to create engaging content. One mistake that a lot of owners of e-commerce companies make is assuming that since their focus is selling products, their content doesn’t have to be all that interesting. That actually could not be further from the truth. By having a blog or some feature articles that are light-hearted and fun while also promoting new additions and sales in an engaging way, you will make the visitors to your site a lot more relaxed. So, if you’re not a writer yourself, it’s worth it to contract out to a couple of freelancers.

Consider if you’re going to be thorough with your product information. If you ask just about any e-commerce consultant about something that you should put a lot of your focus on, one of the things that they are going to tell you is that you need to be very thorough when it comes to your product information. You need to give as much detail as possible for each item. You need to load the kind of images that can be enlarged with one click. You need to provide several pictures for each product as well. It’s also a good idea if you have a customer review field under each item too. The more information that you feature, the less time you’ll have to spend answering phone calls and emails about what you have to offer.

Consider if you can provide impeccable customer service. Just because you’re running an ecommerce business doesn’t mean that you should cut corners on the customer service that you provide. Emails and phone calls should be answered within 24 hours. Problems should be resolved as soon as possible. And if it’s at all possible for you to do, a live chat feature should be added, too. It’s a modern approach to conducting online business. For information on how to add an online chat feature to your site, visit Live Chat Inc.